"Our Kardashian Kollection for Sears denim line is officially here!!" Kim Kardashian tweeted.
And to sell it, Kim, Khloe and Kourtney all posed topless.
"Keeping it simple," wrote Kim, explaining, "I'm wearing The Kim, which is a sexy, low cut, straight leg jean. Then Kourtney is wearing The Kourtney, a gorgeous skinny leg jean, and Khloe is wearing The Khloe, a tall curvy, high rise, boot cut!!"
Kim added, "Shoots with my sisters are the best!! Xo".
The Kardashian Kollection will launch in about four weeks.
USA Today